Estimate how much your website earns from AdSense or another network (Ezoic, Mediavine, Raptive): from page views and RPM or CTR × CPC — and in detailed mode also affiliate, paid traffic and costs.
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Take the RPM from your network’s report (in AdSense: “Page RPM”). Typical range: $1–$25, depending on niche and visitor countries.
Indicative estimate: real revenue varies with season, visitor countries and ad placement. Month = 30.4 days; amounts in USD, gross (before tax).
Estimated monthly revenue: 912.5 $ · Daily: 30 $Estimates based on standard industry formulas (RPM, eCPM, ARPDAU, LTV, ROAS). Real values vary by country, niche and season. Instant in-browser calculation, no account, no data sent. Last updated: 11 July 2026 · gov.uk: working for yourself.
⚖︎ Results are for informational purposes and do not constitute tax advice. For specific situations, consult a licensed accountant or the relevant tax authority.
Ad revenue is calculated from page views and RPM (revenue per 1,000 views) or from CTR × CPC. Detailed mode adds ad formats, affiliate, traffic arbitrage and monthly costs:
At 10,000 views/day and a $3 RPM: 10,000 ÷ 1,000 × 3 = $30/day ≈ $913/month. With a 2% CTR and $0.30 CPC: 200 clicks × 0.30 = $60/day.
Through RPM (revenue per 1,000 page views): usually between $1 and $25, depending on the niche, the visitors’ countries and ad placement. Finance niches and US/Western-Europe traffic pay the most; at a $3 RPM, 10,000 daily page views bring about $30.
Divide the page views by 1,000 and multiply by the RPM. At 10,000 views/day and a $3 RPM: 10,000 ÷ 1,000 × 3 = $30/day, roughly $913/month (a month = 30.4 days).
RPM is the revenue per 1,000 views; CTR is the percentage of views that produce a click; CPC is the amount earned per click. The link: RPM ≈ CTR% × CPC × 10. At a 2% CTR and $0.30 CPC, the equivalent RPM is $6.
For display, the typical CTR is 0.5–2%; above 2–3% is very good. It depends on ad placement, the type of content and the share of mobile traffic.
Reverse the formula: views = revenue ÷ RPM × 1,000. $1,000/month is about $33/day; at a $3 RPM you need roughly 11,000 views/day, at a $10 RPM only about 3,300.
Ezoic (no minimum), Media.net, Monumetric (from 10,000 views/month), Mediavine (50,000 sessions/month), Raptive — formerly AdThrive (100,000 views/month) and Sovrn. At scale, premium networks usually pay a higher RPM than AdSense; enter the RPM your network reports — the calculator works with any of them.
Full-screen ads shown between page navigations (Google calls them “vignettes”). They have a high RPM but can hurt the user experience; in detailed mode enter their RPM separately from display.
Visitors × conversion rate × commission per sale. At 10,000 visitors/day, a 0.1% conversion and a $20 commission: 10 sales × $20 = $200/day. The conversion rate is entered per visitor, not per page view.
Buying visitors (for example from Facebook or Google Ads) cheaper than the revenue they generate on your site. It is profitable when the cost per visitor is lower than the revenue per visitor (RPM × pages/visit ÷ 1,000, plus affiliate). The calculator shows the net result and the ROI — above 100% means profit.
The share of page views where an ad is actually served. It is rarely 100%: ad blockers, unfilled requests or pages without slots. If about 15% of views show no ads, enter 85%.
Yes — advertising income is taxable and must be declared to HMRC, whether you operate as a sole trader (via Self Assessment) or through a limited company. The calculator shows gross revenue, before tax; consult an accountant for the correct treatment.
RPM depends on visitor countries, niche, season (Q4 is the best, Q1 the weakest), placement and page speed. Better placements, fast pages (Core Web Vitals), correct cookie consent and, at scale, moving to a premium network all raise it.